Privacy Policy

Privacy Policy

We at Altex® undertake to abide by the highest standards of confidentiality in managing your personal information. Your customer experience with us should be both safe and enjoyable. We would therefore like to offer some reassurance by describing the types of data we collect, and the reasons why we do what we do in following the industry’s best practices. We would suggest that you read the following carefully.

Altex® Cookie Policy

Last Update: September 1, 2023
Most recent version:

This analytics and cookie policy (“Policy”) describes how and why Altex® and its subsidiaries and affiliates (“Altex” or “we”, “our”) collect, use, communicate, and store your personal information and use cookies, web beacons and other technologies to identify, profile, and locate you on our website.

Use of Cookies

What are cookies ?

Cookies are small text files that are downloaded to your device when you visit a website, use a mobile application, or download an e-mail. Cookies enable a website to recognize a device and store information (e.g., your preferences, your use of the website) and to read this information each time you access the website.

There are two types of cookies: (i) primary; and (ii) third party. Essentially, both types are technically identical and perform the same functions; the main difference lies in the way they are created and then used.

Primary cookies. Primary cookies are created by the website you are visiting. A website can only access the cookies it has placed on your device, so, for example, cookies placed when you visit a search engine are not accessible by our website.

Third-party cookies. Third-party cookies are created by a site other than the one you are visiting and are mainly used for profiling purposes and behavioural advertising. They also enable website owners to provide certain services. This type of cookie may be placed via what is known as a Web beacon (more on this below). Since a website can only access cookies it has placed itself, we cannot access third-party cookies placed on any of our websites.

A Web beacon, often referred to as a pixel tag, is a transparent image, usually 1 pixel x 1 pixel, that is placed on a website or in an e-mail message to track how a user interacts with specific content. Web beacons work by sending information along with the request to the third-party web server when the request to display the web beacon is made.

Cookies are stored on your devices and are only read if you give your consent. You have the option of accepting or rejecting cookies globally for the entire site, or of customizing your preferences. You can also change your choices at any time.

What can you do to control cookies placed on your computer?

Most browsers allow you to configure how cookies are accepted by your browser. Keep in mind that changing your cookie settings may prevent certain websites from functioning properly. Please consult your browser developer's documentation to find out how to configure your cookie settings.
You can also use your browser's private or incognito mode, which will automatically delete any cookies placed while you are in private mode when all private mode tabs are closed. See your browser's help section for more information on how private mode works.

Some recent browsers have built-in functionality to block or control profiling content. We invite you to consult your browser's help section to see if such functionality is available.

Some browsers may have third-party extensions that can be used to manage and delete cookies. If you decide to use extensions, please pay particular attention to the extensions you install and the permissions they require.

You can also disable our use of cookies and similar technologies that enable us to profile and display advertising on third-party sites.

What types of cookies and web beacons do we collect?

When using our website, we collect some personal information via primary cookies and web beacons, including, but not limited to: the domain name of your Internet service provider, your IP address, the type of browser (Explorer, Firefox, etc.) and operating system (Windows, Mac OS, etc.) you are using, the date and time of your visit, the pages you consult and the address of the referring site, if you access the website from a third-party website.

How and why do we use cookies on our website?

We use both primary and third-party cookies, some of which are essential for the proper functioning of our website, while others are for analysis and marketing purposes.

Preferences and functionalities. We use cookies to store your preference and enable our website and video player to function properly.

Traffic analysis. We use cookies to understand how you interact with our websites. Our partners may also use cookies to analyze your use of our websites and to provide us with information about your use of our websites.

Marketing. We use cookies to display advertisements based on your interests and use of our websites. Our partners may also use cookies to determine whether our advertisements have been displayed to you and, if so, whether you have interacted with them. In such cases, our partners share data and statistics with us regarding the performance of our advertisements.

Specifically, we use cookies and web beacons to adjust website settings based on your device, to display advertisements via services provided by third parties, to help us understand how people use our services and interact with our promotional material so that we can improve them, to help us personalize our approach, our responses, and our services by remembering your preferences, to build profiles to refine our marketing strategies, for technical and statistical purposes, to count the number of visits, to identify the most frequently visited pages, to determine the technology used by visitors, to identify referring sites, and to find out the country of origin of visitors. Please note that the use of certain cookies is essential for the server to provide you with content adapted to your computer equipment.
In addition, we use cookies and web beacons from third parties such as Vimeo for the proper functioning of our video player and for the purpose of analyzing traffic on our website.

We use Web beacons in our promotional e-mails to collect statistics on the opening of e-mails and interaction with e-mail content in order to analyze the performance of our promotional campaigns. We use your interaction with our promotional e-mails as an indicator of your interest in our products and services. We may adjust the way we contact you based on your interaction with our promotional e-mails.

Analytics tools to measure interaction with our website and promotional material

What you need to know about analytics tools

Analytics tools are used to collect, analyze, and measure web traffic and user visits to our websites in order to understand and optimize their use. Analytics tools work by collecting information about a visitor’s interaction with one or more web pages. This information includes, for example, the visitor’s IP address.

What are the analytics tools used on our websites?

  • Google Analytics. We use the Google Analytics tool provided by Google Inc. to collect information about how visitors use our websites. We use the reports compiled by Google Analytics to help us improve our websites.

The information is collected anonymously and includes:

  • the country and the city from which you access our websites;

  • demographic information based on information Google already has about you from your interactions with other websites;

  • the number of visitors to our websites and the pages visited.

Further information on the information made available to us by Google Analytics can be found on this page.
When we send your IP address to Google for use with Google Analytics, we anonymize it by truncating the last 3 digits. The Google Analytics Terms of Use prohibit us from sending personal information to Google through Google Analytics. Information about your interaction with our websites will be transferred to and stored by Google.
We also use the following services offered by Google Analytics:

  • Google Analytics Demographics and Interest Reporting;

  • Google Display Network Impression Reporting; and,

  • Remarketing with Google Analytics.

For more information about how Google treats confidential information it may have about you as a result of the Google Analytics services it provides to us, please see Google’s Privacy Policy by clicking here.

Information communicated by e-mail or by form

Altex will take commercially reasonable steps to protect any confidential information you share with us. If you voluntarily provide personal or confidential information by e-mail or through forms, only the necessary information shall be used to allow Altex’s employees to respond to your message or follow up on your request. Electronic communications are treated with the same confidentiality as written documents.

Links to other sites

The Altex website may contain links to other websites. Handling of personal information on these other websites are not subject to this Policy, but to that of such external or third-party website, where applicable. We therefore invite you to carefully read the privacy policies of such external and third-party sites carefully before accessing them.

Person responsible for access to documents or protection of personal information

If you have any questions, comments or complaints about this Policy or the processing of your personal information, please do not hesitate to contact our Privacy Officer :

Altex inc.
By mail: 3530 des Entreprises Blvd., Terrebonne, QC, Canada, J6X 4J8
By phone: 450 968-0880 or 1 800 363-5930
By e-mail:

Updating of this Policy

We may amend this Policy, at our sole discretion, from time to time to reflect any changes in applicable law or our operations. The date of the last update is indicated at the top of this page. We therefore encourage you to review the Policy each time you visit our website to stay informed about how we handle your personal information.